Local Marketing


What Brad Pitt knows about your business?

By Charlie Cook   |   October 4, 2011

Have you seen the latest movie staring Brad Pitt? It’s called Moneyball and I’d recommend you go see it or grab the book by the same title. It’s an entertaining movie and it teaches a profound business lesson.

In the movie Brad (Billy Beane) is hired to turnaround the Oakland Athletics baseball team. And he’s given the lowest budget of any team to get the job done. Ouch! Read More »


How Google Local Marketing Helped Me…

By Charlie Cook   |   July 6, 2011

It’s 1:30 in the morning and I can’t sleep. There’s this loud chewing noise coming from over my head and it’s keeping me awake.

What is it? Watch the video below. Read More »


Does Social Media Work Locally?

By Charlie Cook   |   July 6, 2011

“On behalf of myself and my partner Jim, we are wondering how social media works in a limited geographic area. As financial consultants we service a metropolitan area of approximately 175,000 to 250,000.

How in this geographic region can social media be effective… Read More »


The One Secret to Charging More

By Charlie Cook   |   July 6, 2011

When I first looked at the price I thought there must be a typo. Twenty-five to thirty-seven dollars a pound? For cheese?

Now I like cheese and I’m always interested in trying something new, so when my wife and I wandered into the small country store in Warren, Vermont… Read More »


What 3% Of Business Owners Do To Make It BIG…

By Charlie Cook   |   July 5, 2011

Years ago, when we moved to our current large-ish home here in Greenwich, Connecticut, with two young children and a graphic design business to manage, my wife opted out of home cleaning, and hired a cleaning service instead.

She hired a service started by… Read More »